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Get your Pink Patch today!

The El Segundo Police Officers’ Association is a HUGE partner in the #PinkPatchProject! As part of this initiative, we are selling their pink patches directly to the community for $10 each along with some other great items.

Unisex Shirts: $10
Women's Razorback tanks: $10
Challenge Coin Bottle Openers: $15
Patches: $10
Breast Cancer Face Coverings $10
This year’s proceeds will be donated to Helen’s Room in El Segundo.

Purchase your patch or other items by visiting the El Segundo Police Station Wednesday through Saturday from 7 am to 4 pm and speak with Amy McDaniel at:

348 Main Street
El Segundo, Ca. 90245
(310) 524-2200

OR visit to view photos and listings of all items for sale.

Pink Patch ribbon with badges

What is the Pink Patch?

The Pink Patch Project was started as a collaborative effort between the Los Angeles County Police Chiefs' Association and several public safety agencies throughout the nation. These agencies have partnered together to combat breast cancer by raising public awareness and to raise funds for breast cancer research and treatment.

The program centers on vibrant pink versions of the public safety officer's uniform patch. These bright pink patches have been specially designed by each participating agency specifically for the Pink Patch Project campaign. Members of each of the participating agencies wear these pink patches on their regular uniforms for the entire month of October each year during “Breast Cancer Awareness Month.”

The pink patches are intended to stimulate conversation with the community and to encourage public awareness about the importance of early detection and the on-going fight against this disease.

The Pink Patch Project Goals

The Pink Patch Project is an innovative public awareness campaign designed to bring attention to the fight against breast cancer and to support breast cancer research organizations in combating this devastating disease.

It is estimated that approximately 1 in 8 women will be diagnosed with breast cancer in her lifetime. The disease can have a profound impact on the patient and her loved ones. It is a disease however that can be effectively treated with surgery, radiation therapy, hormone therapy and chemotherapy.

At the Pink Patch Project, we have the simple goal of increasing awareness about the life-saving benefits of early detection and intervention in the fight against breast cancer. In addition to our public education efforts, we have the added goal of raising funds from the sale of Pink Patches to go directly to fund the research, treatment and education needed to help find a cure.

To learn more about breast cancer, breast cancer symptoms, breast cancer risk factors and diagnosis, breast cancer research and breast cancer in men, visit the City of Hope Website.

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